Collaboration with Socially Responsible E-Commerce Site Enables Consumers of Products Created by Kourtney and Kim Kardashian and Khloe Kardashian Odom to Support Windmill’s Carbon Offset Program, as well as fundraising for St. Jude Children’s Research Hospital and Lamar Odom’s Cathy’s Kids Foundation with Each Purchase
West Hollywood, California and London, England; September 21, 2011— ROK Global PLC, the mobile and web technology, applications and services development company, has announced that JPSelects.com, its online shopping site for socially responsible and eco-chic fashion, beauty and luxury products, has formned a partnership with Kourtney and Kim Kardashian, and Khloe Kardashian Odom to sell the Kardashians Health and Beauty product lines.
JPSelects.com, founded by John Paul DeJoria and Jonathan Kendrick, Chairman and CEO of ROK, is the ideal platform for the Kardashian online store as it curates and features the best products from entrepreneurs who want to introduce excellent products that are better for the world.
To celebrate the launch, the first Kardashians product coming to JPSelects.com, Glamour Tan, will be available at 45 percent off for the first 72 hours after the store is live. After the first three days, customers will still be able to enjoy a 15 percent discount. Shoppers will also appreciate that Glamour Tan products are carbon neutral and promote beautiful skin while avoiding harmful UV rays that cause skin cancer, plus purchases help support social causes. This special deal is only available at JPSelects.com.
Today’s news with JPSelects.com marks the first opportunity to visit one online destination to purchase a variety of offerings from the Kardashians Health and Beauty line, starting with the availability of Glamour Tan. More products will be added each month, enabling fans to shop in one place for their favorite beauty items while simultaneously supporting causes close to the family’s heart.
“Our family strongly believes in giving back to our community and improving the world,” said Kris Jenner. “Brands featured on JPSelects.com pride themselves on the quality of their products and the causes they support, and at the same time we appreciate the opportunity and awareness the site gives entrepreneurs like Kourtney, Kim and Khloe to bring unique luxury products to market. As eco-conscious businesswomen, we are always looking for ways to give back and to regularly encourage our fans to do the same. We want everyone to feel good about buying Kardashians Health and Beauty products and the automatic fundraising support with each purchase makes this ideal.”
JPSelects.com is a members-only shopping site that was founded as the premier marketplace for products made with uncompromising principles. The site was launched in June 2011 by John Paul Mitchell Systems Founder and Patron Spirits Owner John Paul DeJoria to celebrate products that are the best for consumers and better for the world.
John Paul DeJoria and Jonathan Kendrick are co-founders of ROK Global PLC which listed on the Open Market of the Frankfurt Stock Exchange in March 2011.
For each one of the Kardashians products sold at JPSelects.com, 25 cents will be contributed to a carbon offset program by Windmill, and an additional 25 cents is donated to philanthropies supported by the Kardashian family, including Cathy’s Kids Foundation and St. Jude Children's Research Hospital. The mission of St. Jude is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Lamar Odom founded Cathy’s Kids in 2004, and it focuses on ensuring that kids between the ages of 9-14 have the resources they need to get all the opportunities available to succeed in life.
“We’re seeing a fantastic trend as more and more businesses and celebrities support social responsibility and incorporate eco-friendly and charitable elements into their retail products and strategies,” said DeJoria. “The Kardashians’ products have everything we look for in a JPSelects partner. Not only they are great products, but also do something to make a difference in the world. We are thrilled to be able to offer the Kardashians’ online store to JPselects.com’s rapidly growing membership.”
The Kardashians Glamour Tan product will be live on JPSelects.com as of Tuesday, September 20, with a special debut price that’s 45 percent off of retail for the first 72 hours. Additionally, starting Monday, September 26, through Sunday, October 2, all profits from all sales of all products will benefit Fran Dresher’s Cancer Schmancer “Trash Cancer” campaign, an educational initiative to help individuals live a less toxic life as smart consumers.
To learn more about the retailers featured on JPSelects.com, please visit www.JPSelects.com.