First two JP Selects products marketed by Groupon are Revivogen and JP Pets
ROK Global PLC, the technology, applications and services company, has announced its online shopping portal for eco-conscious consumers, JP Selects, has begun to distribute selected products through Groupon, the world’s biggest online direct marketing company, to promote, initially, several thousand Revivogen hair restoring kits and a package of JP Pets products.
Commenting on the arrangement with Groupon, Jonathan Kendrick, Chairman of ROK said “Groupon, of course, has an enormous customer base across the United States and an estimated 150 million opt-in subscribers worldwide, so the distribution of JP Selects products through Groupon is another fantastic development which is already proving hugely successful with many thousands of sales made with much more to come.”
Groupon, launched in 2008, is the world’s biggest ‘deal-of-the-day’ website and features discounted gift certificates, marketed to opt-in consumers, usable with local or national companies.
By December 2011 Groupon had a total of 150 million registered subscribers worldwide and now employs a total of 7,000 people in the US alone with combined global billings in 2011 of USD $4 Billion, of which $1.6 Billion were generated within the US arm of the business.
Part of ROK Global PLC, co-founded by US Billionaire John Paul DeJoria and UK-based serial entrepreneur Jonathan Kendrick, JP Selects is a members-only online platform which promotes the best eco-friendly and sustainable products, brands and companies through flash sales, an online marketplace and distribution partnerships.
In addition to being the co-founder of ROK, John Paul DeJoria is Chairman of John Paul Mitchell Systems, the manufacturer of Paul Mitchell hair care products as well as being the co-founder of Patron Tequila, the world’s leading premium tequila brand and is a renowned humanitarian and social entrepreneur.
ROK recently announced the acquisition, by JP Selects, of rival US ‘green commerce’ company, LovingEco as well as a partnership with Xiu.com, to launch JP Selects in China.
Paolo Fidanza, CEO of ROK Global added “We are delighted to be providing our upscale eco-conscious products to Groupon as it means we are reaching an even wider customer base, even faster, than ever before.”
In addition to JP Selects, ROK has pioneered a portfolio of new technologies and services including high quality mass-market Mobile TV which can be streamed, live and on-demand, over mass-market 2.5G GPRS as well as 3G and Wi-Fi, several mobile security technologies which it licenses to law enforcement agencies, a suite of cutting-edge industrial technology products and multi-language text-to-speech translation technologies.
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